Closing thoughts Product strategy: Amazon takes on financial servicesĪmazon is notorious for spreading its bets before going all in on a new product, and the financial services space is no exception.

Amazon financial services in South AmericaĤ.

We will be updating this brief on an ongoing basis as more relevant data, investments, news, and products are released. This report is a collection of everything we know about Amazon’s foray into banking, financial services, and fintech. In a sense, Amazon is building a bank for itself - and that may be an even more compelling development than the company launching a deposit-holding bank.

Instead, Amazon has taken the core components of a modern banking experience and tweaked them to suit Amazon customers (both merchants and consumers). In aggregate, these product development and investment decisions reveal that Amazon isn’t building a traditional bank that serves everyone. In parallel, Amazon has made several fintech investments, mostly focused on international markets (India and Mexico, among others), where partners can help serve Amazon’s core strategic goal.

Increase the number of customers on Amazon, and enable each customer to spend more.

Increase the number of merchants on Amazon, and enable each merchant to sell more.

As a result, the company has built and launched tools that aim to:

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